Fireball SEM in exclusive partnership with VIP Homes – Top End Cape Property Specialists

Fireball SEM has entered into an exclusive partnership with VIP Homes to offer best-in-class bespoke International on-line Marketing and Innovative Technology Solutions which will ensure that VIP Homes clients receive tailored best-in-class marketing for their elite properties .

VIP Homes launched in partnership with a leading International Prime Property Buying Agency who operate exclusively at the ‘Top End’ of UK Country Houses & London property market.

This partnership brings the expertise of ‘Top End’ International property marketing and best practice, which enables VIP Homes to offer a unique-to-South-Africa combined ‘Top End’ Cape property Selling, Letting and Buying services.

Launched in 2002 (as Sands Home Search International – Prime Property Buying Agents) within the prime property segment of the UK Country Houses & London market, the founders of VIP Homes quickly figured out what is truly important to their clients in the ‘Top End’ of the Property World in which they exclusively operate.

VIP Homes has adopted International Best Practice which is now being offered within the Cape Property Market.

Fireball SEM provides VIP Homes with expert advice on how to leverage the technological convergence which has created new property buying methods.

Fireball SEM’s informed research concludes that:-

1. Over 80% of genuine ‘top end’ buyers now source their properties via tablets/smartphones & laptops

2. These tech-savvy & time-precious ‘Top End’ buyers know to focus on the leading prime property portals

3. Listing a property online with multiple agents is viewed negatively just like multiple newspaper adverts

4. International buyers know the leading International portals

VIP Homes retained clients benefit from having their properties listed on the main international portals which attract over 30 million unique users every month across over 80 different countries including the UK, Europe, India, China and the USA.

For more information about VIP Homes visit http://www.VIPhomes.co.za

ABOUT FIREBALL SEM – Sport Entertainment & Media Company
W: www.FireballSEM.com

Fireball SEM is an African Sport, Entertainment and Media Company.

Fireball SEM is a leading independent television and digital content production company creating content across all platforms of TV, Mobile, Online, Social Media, Print & Music in South Africa and throughout Sub-Saharan Africa. Fireball SEM’s formats are available for global distribution and offer content across most genres including Reality, Game Show, Talent Search, Sports, Live Event, Magazine, Documentary, Scripted Drama, Animation, Music & Commercials.

We offer a unique variety of media content, creativity and consultancy in lifestyle, entertainment and sports programming with our multi-platform approach ensuring audiences are able to engage with our innovative formats across the full range of digital platforms including Interactive, Games & Mobile Applications.

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Fireball develops exciting Mobile Apps for Soccer, Entertainment and Education interest groups

Fireball SEM has launched a series of exciting Mobile Soccer, Entertainment and Educational Apps on the Mxit platform which have received a strong take up from users since launch.

Mxit is Africa’s largest Social Media Network boasting over 50million registered users.

ABOUT FIREBALL SEM – Sport Entertainment & Media Company
W:
www.FireballSEM.com

Fireball SEM
is an African Sport, Entertainment and Media Company.
Soccer Division : Fireball SEM has a Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through multi-platform properties including “Soccer’s Next Pro”.

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Fireball proudly announces the launch of JOG MAIL (www.jogmail.co.za)

Jog Mail™ offers combined income and fitness opportunities for unemployed, homeless and socially excluded adults to provide a leaflet and mail drop distribution service.

Web site: http://www.jogmail.co.za

We hire extremely fit and healthy candidates who jog and post your marketing materials from door to door or business to business. This innovative approach enables us to provide a much better service in many different ways.

Very much like “The Big Issue concept”, we also believe that the most important needs of unemployed, homeless and socially excluded adults are employment and dignity. We also believe that through Jog Mail™, we can encourage and promote a sense of responsibility for own personal well-being and fitness.

Through Jog Mail™ we hope to provide our Jog Mail Men and Jog Mail Women with immediate earning opportunities and a platform to help them create their own businesses or, through the high visibility of their roles acting for Jog Mail™ throughout Cape Town, receive job invitations from the many varied private home owners and businesses they deliver to.

The challenges in South Africa & Africa are enormous but we hope that many brands and supporters will engage Jog Mail™ and partner with us to help build this social enterprise initiative.

Step by Step, Jog Mail™ strives to assist its Jog Mail Men and Women to move from unemployment, social marginalisation to achieving the dignity of independence and a self-sustainable future.

Jog Mail™ is an initiative of The Ideas Factory of Fireball SEM

“From the first moment we decided to ‘run’ with the idea we knew it was going to have a positive impact

and be a whole lot of fun”

The Ideas Factory, Fireball SEM

ABOUT FIREBALL SEM – Sport Entertainment & Media Company
W:
www.FireballSEM.com

Fireball SEM is an African Sport, Entertainment and Media Company.
Soccer Division : Fireball SEM has a Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through multi-platform properties including “Soccer’s Next Pro”.

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Kenyan Football team launches TV channel

AFC Leopards, the Kenyan football team, has agreed a partnership with broadcaster Zuku to create their own television channel.

Ingwe TV will cover the Leopards’ Kenyan Premier League matches, providing news, interviews and analysis featuring club legends. Zuku has committed to investing around R2.5m, of which the Leopards will receive R850,000.

Hanelie Baker, head of programming at Zuku, commented: ‘This TV channel show will allow football lovers as well as AFC Leopards fan base to closely follow their favourite players through the team’s matches, pre match analysis, features and news reports.’

Walter Onyino, vice chairman of the Leopards, added: ‘The unveiling of Ingwe TV comes at a time when Kenyan soccer is projected to be a leading income generator for many talented youth in the country with international football clubs eyeing talented players in Kenya. We are excited and humbled at the opportunity that Zuku is providing us, this will be an exciting forum for the club and a great avenue for the viewers to follow up on the on-goings of the club.’

Source: Sport Industry South Africa

ABOUT FIREBALL SEM – an African Sport, Entertainment and Media Company

Fireball SEM is a leading African Soccer, Sport, Entertainment & Media company which owns and develops world class TV and multi-platform properties. Fireball SEM has a dedicated Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through it’s highly entertaining TV and multi-platform properties.

CONTACT: Shaun Ascough

SOUTH AFRICA TEL: 071 605 3191

(from outside of South Africa 0027 71 605 3191)

WEBSITE: www.FireballSEM.com

EMAIL: shaun

TAGS: Africa, South Africa, TV, Mobile, Digital, Soccer, Sports, Reality TV, TV Production, Television, Media Company, Marketing, Activation Campaigns, Brand Entertainment, Sponsorship Procurement, Ad funded productions, Soccer Academy, Soccer Development, Youth Soccer, Sports Development, Production Company, sub-Saharan Africa, TV Formats, TV Format Development, TV Format sales, Acquisitions, Cape Town, Johannesburg, South Africa, Nigeria, Ghana, Ivory Coast, Senegal, Kenya, Cameroon, Zambia, Zimbabwe, Mali, DRC, Tanzania, Mali, Mozambique, Cote d’Ivoire, Angola, Niger

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YouTube adds pay channels

Google-owned YouTube has launched its first pay channels, partnering with several producers and distributors to put content behind a paywall from US$0.99 per month.

Subscribers will have access to the numerous premium digital channels that launch around the world. Content producers and distributors such as DHX Media, The Jim Henson Company and National Geographic Kids have partnered with YouTube on a revenue-sharing basis, details of which have not been disclosed.

YouTube has been preparing to roll out subscriptions for some of its on-site channels since the beginning of the year as part its premium content drive.

On the kids side, DHX will host three pay channels – DHX Kids, DHX Junior and DHX Retro – in multiple languages in 10 territories worldwide, including Japan, Brazil, the UK and the US. The channels include content such as Strawberry Shortcake, Mona the Vampire, Sonic the Hedgehog, Inspector Gadget and Care Bears.

Michael Hirsh, executive chariman of DHX, told C21 the ad-free SVoD content will appeal to parents willing to pay US$2.99 per month. “Parents will be prepared to pay for that. It’s for parents who are choosing to live in the streaming world rather than going to cable and satellite,” Hirsh said. DHX CEO Michael Donovan added: “These channels represent another way in which the internet is enabling us to monetise our library of children’s programming.”

Jim Henson Family TV is another pay channel on the platform, featuring ad-free episodes of Henson shows including Sid the Science Kid and Fraggle Rock for US$2.99 per month. For a dollar less, the company is offering the channel in Spanish.

“YouTube is once again redefining how, when and where we enjoy our favourite shows,” said Richard Goldsmith, executive VP of global distribution at The Jim Henson Company. “With the launch of Jim Henson Family TV, audiences can watch our hit shows again and again and introduce their favorite Henson titles to their children in a convenient and affordable way.”

National Geographic Kids has also launched a paid YouTube channel aimed at families. Available for US$3.99 a month, it will offer longform and shortform video aimed at kids between the ages of 6-12.

Other pay channels launched on the site include Cars.TV, Pets.TV, Baby First Plus, ‘best of British’ net Acorn TV, Treehouse Direct and UFC Select. The full list of the 53 pay channels launched on on YouTube can be found here.

YouTube began its 100 premium channels initiative in the US in 2011 with a reported US$100m investment, before introducing the scheme to Europe last October.

ABOUT FIREBALL SEM – an African Sport, Entertainment and Media Company

Fireball SEM is a leading African Soccer, Sport, Entertainment & Media company which owns and develops world class TV and multi-platform properties. Fireball SEM has a dedicated Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through it’s highly entertaining TV and multi-platform properties.

CONTACT: Shaun Ascough

SOUTH AFRICA TEL: 071 605 3191

(from outside of South Africa 0027 71 605 3191)

WEBSITE: www.FireballSEM.com

EMAIL: shaun

TAGS: Africa, South Africa, TV, Mobile, Digital, Soccer, Sports, Reality TV, TV Production, Television, Media Company, Marketing, Activation Campaigns, Brand Entertainment, Sponsorship Procurement, Ad funded productions, Soccer Academy, Soccer Development, Youth Soccer, Sports Development, Production Company, sub-Saharan Africa, TV Formats, TV Format Development, TV Format sales, Acquisitions, Cape Town, Johannesburg, South Africa, Nigeria, Ghana, Ivory Coast, Senegal, Kenya, Cameroon, Zambia, Zimbabwe, Mali, DRC, Tanzania, Mali, Mozambique, Cote d’Ivoire, Angola, Niger

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Africa hungry for homegrown online content

Things have never been more exciting in Africa than they are now. The continent’s rising economy and burgeoning tech space is all anyone can talk about. At a recent South by Southwest panel, "Africa or Bust! Content, Monetization, Opportunity," it was made clear that mobile and connectivity is also changing the content game.

Reportedly, around 140 million people in Africa have access to the internet, which represents about 13% of the population. That number is set to explode in the next few years. By 2020, internet penetration in sub-Saharan Africa is expected to reach 24.7%.

For Africans, the internet is not just a way to connect with the rest of the world, or even with friends — it’s a content enabler. It is also a commerce facilitator. The African consumer is on the rise; they are hungry for interaction, hungry for e-commerce purchases and they are hungry for content.

As a society, Africa is learning what it means to spend money on content delivered via a mobile device and computer screens, especially content that is designed for the continent. Large numbers of devices are shipped into the continent from the United States and Asia annually helping grow this new taste for spending.

"Africans want their own content, content that’s by them and for them … There is a lot of cool stuff happening in this space," said Richard Essex, partner in East Africa Capital Partners, quoted in the Financial Times last month.

According to a Nielsen report, mobile video is increasingly popular in emerging market regions such as Africa. That report stated: "Mobile video is particularly prominent in Asia-Pacific and Middle East/African regions, where 74 and 72% of online consumers, respectively, report watching video on mobile phones at least once a month, and almost 40% (38% and 37%, respectively) say they do so at least once a day."

Is Nollywood embracing quality?

Africa’s biggest play into online content consumption to date is iROKO Partners, a platform that provides Nigerians in the diaspora with Nollywood films. Dubbed "Africa’s Netflix," the company is streaming not just movies but also music through its iRoking music-streaming platform.

Secrets of a Nollywood film set

The success of iROKO has given rise to a new breed of consumer. These are people who’ve found that now that content comes to them, they are interested in having access to it.

Currently iROKO delivers Nigerian content to the world but what about the rest of Africa?

Africans in the diaspora aren’t exposed to other content from the continent and somehow it seems that the rest of Africa isn’t producing the same addictive content as the rest of the world.

Southern Africa is catching up and getting ready to begin providing content to Africans in the diaspora. Wabona is a new startup hoping to replicate the success of iROKO by building its own online pay-per-view video streaming service designed to deliver African and international video content to the African Diaspora and Africa as a whole.

Content is everything and technology is its biggest enabler. One of the key factors that have been identified about mobile devices is their role in content creation. Focused on local made-for-mobile content, Bozza is a South Africa-based startup that provides an application that offers artists, filmmakers and entrepreneurs a mobile platform through which to distribute their content.

Partnerships are beginning to emerge between the platforms and the content providers.

According to Bozza, its mission is to connect content and technology in Africa. Its website states that: "Content drives the uptake of technology; yet despite the global increase and focus on the value of content, there continues to be a lack of locally generated, contextually relevant content for the African market."

The African consumer gets it as well. Mobile social networks like Mxit and 2Go understand the importance of content. Partnerships are beginning to emerge between the platforms and the content providers. Mxit has created a movie portal that allows its users to watch feature-length pieces in five to six parts.

According to former Mxit CEO Alan Knott-Craig, Africans are so hungry for content that those of them that have not previously had access to free content online are more willing and likely to pay for it that those with more access and means.

Pushing African content at this moment is a very critical phase in Africa’s rise to join the ongoing tech revolution.

Source: CNN

ABOUT FIREBALL SEM – Sport Entertainment & Media Company
W:
www.FireballSEM.com

Fireball SEM
is an African Sport, Entertainment and Media Company.
Soccer Division : Fireball SEM has a Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through multi-platform properties including “Soccer’s Next Pro”.

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Sunderland AFC Names March 30 ‘Nelson Mandela Day’

Sunderland AFC is to celebrate its recent collaboration with the Nelson Mandela Foundation by designating its forthcoming game against Manchester United at the Stadium of Light ‘Nelson Mandela Day’.

The unique partnership between both parties was launched earlier in the month to help promote the former South African President’s legacy, through the global reach of the Barclays Premier League.

Sunderland AFC will be a Legacy Advocate for the Nelson Mandela Foundation which was established in 1999.

On March 30, Sunderland’s players will sport one-off t-shirts for the pre-game warm up, bearing the foundation’s logo and a special ‘text to donate’ message in support of the foundation. Both teams will take to the field through a guard of honour of youngsters also sporting Nelson Mandela Foundation t-shirts, along with eleven specially chosen mascots. A flag bearing the foundations’ logo will also be displayed pitchside.

African musicians, the Abatimbo Drummers of Burundi, will entertain fans before the game and again at half-time showcasing the unique musical sound of Africa.

Across the next 18 months, Sunderland AFC will support a number of fundraising initiatives on behalf of the Foundation, including a Gala dinner, planned for later this year.

The players’ shirts, as worn during the game, will be auctioned online via the club’s official website, to kick off the fundraising, with all monies raised going to help the foundation continue its work.

Sunderland AFC hopes to utilise the organisations’ knowledge and expertise to continue to raise greater awareness of social issues, such as inclusion and diversity and support football’s quest to eradicate racism from within the game.

Sunderland AFC’s marketing director Mike Farnan said: “By becoming a Legacy Advocate of the Nelson Mandela Foundation we hope to accomplish even more for a common good.”

Sunderland AFC began its off the field relationship with the African continent in 2011 forging a partnership with the Invest In Africa initiative to promote awareness of the opportunities of doing business in Africa. Linking with Invest in Africa has also helped Sunderland AFC to grow its fanbase and global presence, particularly in Africa, where nearly 1.2 billion people watch Premier League matches.

ABOUT FIREBALL SEM – an African Sport, Entertainment and Media Company

Fireball SEM is a leading African Soccer, Sport, Entertainment & Media company which owns and develops world class TV and multi-platform properties. Fireball SEM has a dedicated Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through it’s highly entertaining TV and multi-platform properties.

CONTACT: Shaun Ascough

SOUTH AFRICA TEL: 071 605 3191

(from outside of South Africa 0027 71 605 3191)

WEBSITE: www.FireballSEM.com

EMAIL: shaun

TAGS: Africa, South Africa, TV, Mobile, Digital, Soccer, Sports, Reality TV, TV Production, Television, Media Company, Marketing, Activation Campaigns, Brand Entertainment, Sponsorship Procurement, Ad funded productions, Soccer Academy, Soccer Development, Youth Soccer, Sports Development, Production Company, sub-Saharan Africa, TV Formats, TV Format Development, TV Format sales, Acquisitions, Cape Town, Johannesburg, South Africa, Nigeria, Ghana, Ivory Coast, Senegal, Kenya, Cameroon, Zambia, Zimbabwe, Mali, DRC, Tanzania, Mali, Mozambique, Cote d’Ivoire, Angola, Niger

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