Sunderland AFC Names March 30 ‘Nelson Mandela Day’

Sunderland AFC is to celebrate its recent collaboration with the Nelson Mandela Foundation by designating its forthcoming game against Manchester United at the Stadium of Light ‘Nelson Mandela Day’.

The unique partnership between both parties was launched earlier in the month to help promote the former South African President’s legacy, through the global reach of the Barclays Premier League.

Sunderland AFC will be a Legacy Advocate for the Nelson Mandela Foundation which was established in 1999.

On March 30, Sunderland’s players will sport one-off t-shirts for the pre-game warm up, bearing the foundation’s logo and a special ‘text to donate’ message in support of the foundation. Both teams will take to the field through a guard of honour of youngsters also sporting Nelson Mandela Foundation t-shirts, along with eleven specially chosen mascots. A flag bearing the foundations’ logo will also be displayed pitchside.

African musicians, the Abatimbo Drummers of Burundi, will entertain fans before the game and again at half-time showcasing the unique musical sound of Africa.

Across the next 18 months, Sunderland AFC will support a number of fundraising initiatives on behalf of the Foundation, including a Gala dinner, planned for later this year.

The players’ shirts, as worn during the game, will be auctioned online via the club’s official website, to kick off the fundraising, with all monies raised going to help the foundation continue its work.

Sunderland AFC hopes to utilise the organisations’ knowledge and expertise to continue to raise greater awareness of social issues, such as inclusion and diversity and support football’s quest to eradicate racism from within the game.

Sunderland AFC’s marketing director Mike Farnan said: “By becoming a Legacy Advocate of the Nelson Mandela Foundation we hope to accomplish even more for a common good.”

Sunderland AFC began its off the field relationship with the African continent in 2011 forging a partnership with the Invest In Africa initiative to promote awareness of the opportunities of doing business in Africa. Linking with Invest in Africa has also helped Sunderland AFC to grow its fanbase and global presence, particularly in Africa, where nearly 1.2 billion people watch Premier League matches.

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TAGS: Africa, South Africa, TV, Mobile, Digital, Soccer, Sports, Reality TV, TV Production, Television, Media Company, Marketing, Activation Campaigns, Brand Entertainment, Sponsorship Procurement, Ad funded productions, Soccer Academy, Soccer Development, Youth Soccer, Sports Development, Production Company, sub-Saharan Africa, TV Formats, TV Format Development, TV Format sales, Acquisitions, Cape Town, Johannesburg, South Africa, Nigeria, Ghana, Ivory Coast, Senegal, Kenya, Cameroon, Zambia, Zimbabwe, Mali, DRC, Tanzania, Mali, Mozambique, Cote d’Ivoire, Angola, Niger

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About Fireball SEM

Fireball SEM is a leading African Soccer,Sport, Entertainment & Media company which owns and develops world class TV and multi-platform properties based in South Africa and with coverage throughout Sub-Saharan Africa. Our formats are available for global distribution and offer content in every genre including Reality, Game Show, Talent Search, Sports, Live Events, Magazine, Documentary and Quiz shows. We offer a unique variety of media content, creativity and consultancy in lifestyle, entertainment and sports programming with our multi-platform approach ensuring audiences are able to engage with our innovative formats across the full range of digital platforms including Interactive, Games & Mobile Applications. We have a dedicated Soccer development business which was established to develop grassroots Soccer, the fan base and future Soccer stars in developing countries by leveraging the popularity of English & European Soccer through it's highly entertaining TV and multi-platform properties. Fireball SEM guides and leads some of the World’s leading Brands in the exciting area of technological convergence in TV, Mobile, Digital, Social Media & Music. www.FireballSEM.com
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